Federal Republic of Somalia is slowly gaining back its former glory and has shown rapid development to upstage the trend shown on international and global markets. As part of satisfying this need, the market forces within and in the neighbourhood favour movement of trade between domestic cities and within the regions. This has necessitated emergence of transport companies especially airlines due to bad state of roads, especially without a railway network and with the large distance between these cities.
Ocean Airlines offers passenger and cargo services that link domestic cities in Somalia with its hub at Mogadishu International Airport and the rest of the world. This new airline has based its business model and marketing strategies on achieving high load factors and yields, use of latest modern technologies in the industry, employment of qualified and experienced top management staff, ensuring maximum deployment of its resources to minimize operational costs, create more efficiency and high level of customer service for rapid acceptance in the market place.